Any business conversation with pro vertical farmers inevitably turns to labor; how to build and train the best team is a universal challenge. It’s especially pressing in an industry where 80% of indoor farmers are new to the practice.
“Academics and corporates alike, such as our Contain vendors at CropKing and AmHydro, have developed online educational courses for aspiring pro growers,” says Isa Herman. During last year’s lockdown, Contain started thinking a little earlier. “We know from the indoor farmers we interact with every day that most fell in love with farming by growing at home first. So, we collaborated with Singapore family office ID Capital to create Rooted. It encourages the curious to become cultivators,” Isa affirms.
Rooted Global is an urban farming platform dedicated to helping corporate employees learn to grow food at home, it’s a fresh take on corporate wellness. The company works with large corporations – including Danone, Dole and a tech major. Rooted delivers the kit that cultivators need to get growing right to their doors, and adds online stories and hangouts to help them along the way.
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